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	<title>Social Media Services and Tools/Social Voice Marketing LLC</title>
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	<link>http://socialvoicemarketing.com</link>
	<description>Bring Sanity to Social Media (412) 498-0540</description>
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		<title>Social Media Jumpstart Kit</title>
		<link>http://socialvoicemarketing.com/social-media-jumpstart-kit/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=social-media-jumpstart-kit</link>
		<comments>http://socialvoicemarketing.com/social-media-jumpstart-kit/#comments</comments>
		<pubDate>Tue, 26 Mar 2013 15:38:26 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Planning]]></category>
		<category><![CDATA[Using Video]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2665</guid>
		<description><![CDATA[I am very excited to be part of an International Team of Social Media Experts to bring you the the Social Media Jumpstart Kit!!!]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-2666" alt="Jump Start Logo" src="http://socialvoicemarketing.com/wpbhd/wp-content/uploads/2013/03/Jump-Start-Logo-e1364310391846.jpg" width="262" height="99" />I am very excited to be part of an International Team of Social Media Experts to bring you the the Social Media Jumpstart Kit!!!   Take full advantage of your social media efforts with modules on Twitter, LinkedIn, Facebook, YouTube, Pinterest and a bonus on Strategic Planning!  I will be doing the LinkedIn and Facebook Modules with Jo Saunders from Wildfire Marketing in Australia!</p>
<p>The first module was just released on Twitter&#8230;and LinkedIn is next.  You can purchase individual modules or pre-order the whole kit.  Katie Wilber, our Twitter Author, has built an audience of 30,000 followers in two years!!!  With Twitter being the most intimidating social media channel, we wanted to target this first.</p>
<p>Some reasons your business should be on Twitter:</p>
<ul>
<li>Everyone else is there.</li>
<li>It&#8217;s a fast efficient way to get your message out.</li>
<li>It&#8217;s free!</li>
<li>You can Engage with your Customers.</li>
<li>It&#8217;s Great for Networking</li>
<li>You Can Define your On-Line Brand</li>
<li>It&#8217;s Real-time Customer Service</li>
</ul>
<p>I know of a resort that uses twitter to respond real-time if anyone says anything about their resort.  Once a client tweeted &#8220;I&#8217;m paying $300 a night at ____ and my shower doesn&#8217;t work.&#8221;  Within minutes someone was behind his door to resolve the problem.</p>
<p>To give you a sneak peak at Katie&#8217;s Twitter Module, she shares three tools to use when following and searching for followers:  Twellow.com is like a yellow pages for twitter.  Manageflitter.com helps you find leaders in your industry and search.twitter.com helps you find tweets on any topic and identify who is tweeting about topics you are interested in.  An example would be a realtor.  You can search the term &#8220;I&#8217;m moving to Pittsburgh&#8221; to find potential leads.  Maybe you can lend a hand by saying &#8220;I&#8217;ve lived in Pittsburgh my whole life.  If you need help with anything, please let me know.&#8221;</p>
<p>Learn more about the <a href="http://strellasocialmedia.com/social-media-jump-start-kit/">Social Media Jumpstart Kit</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>8 Twitter Best Practices</title>
		<link>http://socialvoicemarketing.com/8-twitter-best-practices/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=8-twitter-best-practices</link>
		<comments>http://socialvoicemarketing.com/8-twitter-best-practices/#comments</comments>
		<pubDate>Sat, 23 Feb 2013 14:45:34 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Article]]></category>
		<category><![CDATA[Manage Social Media]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2633</guid>
		<description><![CDATA[Of all the popular social media channels, I’d say that Twitter is probably the most intimidating!]]></description>
				<content:encoded><![CDATA[<p>Rachel and I are teaming up to create &#8220;Social Media Jumpstart Kit&#8221; with some other great social media experts.  It will be released this summer&#8230;  She had a great article on her site about twitter that I wanted to share with you&#8230;Thanks Rachel Strella from Strella Social Media in Harrisburg, PA!</p>
<p>Of all the popular social media channels, I’d say that Twitter is probably the most<br />
<img alt="Twitter Best Practices" src="http://strellasocialmedia.com/wp-content/uploads/2013/02/twitter1-300x263.png" width="194" height="170" />intimidating. But once you learn its unique language of tweets, hashtags, and handles, Twitter opens up a world of opportunities to promote your cause or business. For those of you <a href="http://strellasocialmedia.com/2013/02/popular-twitter-workshop-spurs-a-spinoff/">new to Twitter</a> or new to using it for business, here are eight best practices to help you find your footing.</p>
<ul>
<li><b>DO NOT use Auto Direct Messages (</b><a href="http://bit.ly/yCEvH8"><b>Auto-DM’s</b></a><b>).</b> Generic automated messages such as, “Thanks for following me… please follow me on Facebook” are impersonal as well as a waste of time and opportunity to connect with someone one-on-one. Instead, when someone follows you on Twitter, use personalized DM’s to transition a follower to a business friend.</li>
<li><b>Respond to your followers.</b> Leaving remarks or questions unanswered sends the message that you don’t care about your audience.</li>
<li><b>Vary the times you post</b>.  If you only tweet at the same time every day, chances are you are only reaching the same people. Broaden your audience by varying the times of day that you post. Also keep in mind the hours that are most effective for reaching your target audience.</li>
<li><b>Avoid bulk tweeting</b>. Depending on the patience of your followers, if you’re posting more than two or three times in a row, you may flood their Twitter feed and cause them to tune out.</li>
<li><b>Mix up your posts with an array of tweets.</b> Write authentic content, content with links and without, and retweet (RT) the content of others.  If most of your posts are simply retweets, what would be the motivation for others to follow you? Shared content is an important part of a content strategy, but it can’t be the only piece of the puzzle. You must build your credibility by showing that you know your stuff and can go beyond identifying other people who know it too.</li>
<li><b>Use Follow Friday (#FF) appropriately.</b> It’s become a free-for-all of simply naming accounts and hoping for some new followers. I recommend picking one person to feature in #FF each week. Be sure to tell your followers why they earned your ‘seal of approval.’</li>
<li><b>Keep tweets relevant.</b> Your goal on Twitter should be to build your reputation as an authority in your field and a staple of your community. Keep your posts related to your field of expertise. Don’t be salesy – be conversational – but keep the conversation focused around your expertise.</li>
<li><b>Be conscious of updating multiple accounts using the same content tools.</b> What makes Twitter so unique and popular is its 140-character limit. Beware of tweeting from Facebook, in which the tweet could get cut off and don’t use hashtags in messages that you plan to run on Facebook or LinkedIn.</li>
</ul>
<p>&nbsp;</p>
<p><i>What best practices would you add to the list?<br />
</i></p>
<p>http://www.strellasocialmedia.com</p>
]]></content:encoded>
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		<title>64 Google+ Content Strategies</title>
		<link>http://socialvoicemarketing.com/64-google-content-strategies/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=64-google-content-strategies</link>
		<comments>http://socialvoicemarketing.com/64-google-content-strategies/#comments</comments>
		<pubDate>Thu, 07 Feb 2013 13:39:33 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Google +]]></category>
		<category><![CDATA[Manage Social Media]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Google+]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2627</guid>
		<description><![CDATA[This article has a great infographic you can print and keep by your desk! ]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-thumbnail wp-image-2628" alt="google+" src="http://socialvoicemarketing.com/wpbhd/wp-content/uploads/2013/02/google+-224x142.jpg" width="224" height="142" />by <a title="Maria Peagler" href="http://www.copyblogger.com/author/mariapeagler/" rel="author">Maria Peagler</a></p>
<p>Google+ isn’t only a social network. It’s the very backbone (and future) of Google itself.</p>
<p>As Brian Clark wrote yesterday, <a href="http://www.copyblogger.com/get-on-google-plus/">Author Rank is the real deal</a>. And Copyblogger is going to do their best to <s>drag</s> entice you over to Google+ … because we think it has the potential to be extremely beneficial.</p>
<p>If you’re a writer, this is either going to be very good for your career, or you’ll risk becoming relatively invisible online.</p>
<p>If you’d like to land solidly in the former camp of writers, the question becomes one of <em>how to use Google+</em> to further your own goals.</p>
<p>With that in mind, I’ve put together an infographic for you that outlines 64 strategies that every writer and content producer can put into action, and start reaping the rewards of intelligently engaging with Google+.</p>
<p>Before we jump into the actual infographic at the bottom of this post, I wanted to expand a little bit on a few of my favorites …</p>
<h3>1. Link Google+ to your blog</h3>
<p>The first step in getting results from Google+ is connecting your profile with your blog’s home page. This is the gateway step to claiming your content in the eyes of Google. It will also go far in generating incredible results, including displaying your photo next to your blog post links and a wikipedia-style profile listing in Google search results whenever anyone searches for your name. Of course, for WordPress publishers, <a href="http://www.copyblogger.com/wordpress-google-authorship/">there’s a very easy way to accomplish this</a>.</p>
<h3>2. Build strategic networks with circles</h3>
<p>Circles allow you to organize connections into the groups you interact with in your life. Family, Friends, B2B, B2C, Local, Media, Influencers, Quilting (my hobby, about which I wrote an award-winning book). Not only can you view posts by Circles, you can send posts to Circles, yet another Google+ first. Circle’s biggest benefit? People who add you to their Circles see your posts higher in Google search results. Another SEO boost.</p>
<h3>3. Look like a pro: Offer live video chat with Hangouts</h3>
<p>Hangouts not only up your level of branding by enabling you to host webinars for free, if you do a Hangout on Air, Google+ simultaneously streams it here and on YouTube, records the video, and sends you the recording via email. Upload that Hangout to YouTube, add the link to your blog with a reader-friendly keyword-rich description, and you’ve got a powerful SEO tool that doubles as a branding resource, allowing people to see you in action.</p>
<h3>4.Use hashtags to make your posts search-friendly</h3>
<p>Just like Twitter, Google+ offers a hashtag ecosystem that makes searching for topics simple. It’s a great way to get found — not only inside Google+, but in the larger world of Google search. Combine your Circles strategy with hashtags, and you’ve gone a long way toward placing your blog’s SEO on steroids.</p>
<h3>5. Link to your blog posts to rank higher in Google+ and Google search</h3>
<p>Whenever you have a new blog post, link to it from Google+, and make that post public. By doing this, you’ve made your post publicly available both inside Google+ and in Google search results worldwide. Remember those people in your Circles? When they’re searching for your subject on Google, they’ll be served up your results first.</p>
<h3>6. Use Ripples to add influencers to your Circles</h3>
<p>Ripples are a little-known feature of Google+ that identify people who shared a public post, as well as how large an audience they have. It’s a great way of determining who has the power to spread your posts to the widest possible audience. You’ll definitely see a trend when you start using Ripples and you’ll notice those outliers who have the power to get your posts seen by a huge audience. Add these people to your Circles and engage with them.</p>
<h3>7. Want engagement? Write long posts <em>inside</em> Google+</h3>
<p>Google+ posts that receive the most comments are resource-type articles with a lot of links. Those covering Google+ how-to information are heavily shared, along with any tutorials. Write a killer post and link back to your own blog for additional resources. Use hashtags with relevant topics so it’s easily found, and you’ve created an outstanding resource that will get you noticed, and will increase traffic to your blog.</p>
<h3>8. Use Direct Connect so people can add you to Circles from Google search</h3>
<p>The most powerful feature of Google+ is Direct Connect — think the Facebook Like Box, available in Google Search. By placing <a href="http://support.google.com/plus/bin/answer.py?hl=en&amp;answer=1711199">code</a> between the &lt;head&gt; tags on your blog, people will be able to add you to their Google+ Circles directly from Google search results. Currently, Direct Connect is available on a limited basis, and appears to be offered to those pages with a large Google+ following. To be eligible for Direct Connect, you must have that link between Google+ and your blog’s home page I referred to in tip #1.</p>
<h3>9. Use tags to reach out to people and brands directly</h3>
<p>Like Facebook, Google+ offers the ability to tag people and brands in your posts. This is a great way to connect with people and draw their attention to your latest resources, especially in a noisy digital culture. As an example, I attended a public relations conference and tagged the people I met at the event in my Google+ post about it.</p>
<h3>10. Display your photo in Google search results for greater CTR to your blog</h3>
<p>Getting your photo displayed next to your Google search results used to be extremely difficult to do. No longer. All you need is a Google+ page, and to connect it to the home page of your blog. See how important that #1 step was? Again, <a href="http://www.copyblogger.com/wordpress-google-authorship/">here’s a shortcut to getting it done</a>. Your photo will eventually appear next to your blog posts in Google search results. I’ve made sure my photo stands out by going beyond just a black and white headshot. I’m wearing vibrant colors, which stands out against the sparse Google white background.</p>
<h3>Give yourself time to master these tactics</h3>
<p>Take the time to learn Google+ and engage with your community here. You’ll see results far beyond what any other social network can offer: both social engagement within Google+, and SEO in Google.</p>
<p>And now, here’s that infographic I promised … <img alt=";-)" src="http://www.copyblogger.com/wp-includes/images/smilies/icon_wink.gif" /></p>
<p><center><a href="http://www.copyblogger.com/subscribe/"><img title="64 Google+ Content Strategies [Infographic]" alt="64 Google+ Content Strategies [Infographic]" src="http://netdna.copyblogger.com/images/google-plus-content-strategies.jpg" width="554" height="729" /></a></center> to learn more <a href="http://www.copyblogger.com/google-plus-content-strategies/">click here</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>How Do I Find Good Content On-Line</title>
		<link>http://socialvoicemarketing.com/how-do-i-find-good-content-on-line/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-do-i-find-good-content-on-line</link>
		<comments>http://socialvoicemarketing.com/how-do-i-find-good-content-on-line/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 13:23:04 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Manage Social Media]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Questions for Social Media Marketing]]></category>
		<category><![CDATA[Social Media Planning]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2621</guid>
		<description><![CDATA[I know blogging is important, however, many people don't have the time nor do they want to blog.  I would say 80% of my clients don't blog. ]]></description>
				<content:encoded><![CDATA[<h2>I&#8217;m Not a Blogger&#8230;How Do I Get My Name Out There&#8230;</h2>
<p><img class="alignleft size-thumbnail wp-image-2033" alt="Social-Media-Sites_jpg" src="http://socialvoicemarketing.com/wpbhd/wp-content/uploads/2012/06/Social-Media-Sites_jpg-150x150.png" width="142" height="142" /></p>
<p>I know blogging is important, however, many people don&#8217;t have the time nor do they want to blog.  I would say 80% of my clients don&#8217;t blog.  However, everyone you talk to says you have to blog.  I say, you have to look at what you want to accomplish.  If you are looking for good SEO, then fresh new content is important.  If you are looking to get your name recognized in Social Media, then you can share other&#8217;s people content.  By doing this, you become known as the &#8220;Go To Person&#8221;, the &#8220;Resource&#8221; or &#8220;Curator of Good Valuable Information.&#8221; And&#8230;you stay on the forefront of people&#8217;s minds, so when they are ready to buy, you come to mind.</p>
<p>Today I want to share some quick ways to find the information so you can share it.  There are a only a few sites I need to go to for the information.  I know there are a lot more, but I don&#8217;t have to spend all day looking.  Within 10 minutes of me going to these sites, I find just one good article or video that I am willing to put my name on&#8230;not that you are stealing it, you are sharing the link to the original article/video, but you are sharing it.  You don&#8217;t want to share an article, just to check it off your list.  You want people to see that you are sharing good quality information.  Most days, I only need to check one of these sites.  So here is my list.</p>
<ul>
<li>http://www.google.com/alerts (type in any subject, but don&#8217;t hit enter and articles will show up on the right)</li>
<li>http://www.youtube.com (you would be surprised how many 1-2 minutes videos you can find to share)</li>
<li>http://www.scholar.google.com (academia information)</li>
<li>LinkedIn Groups notices</li>
</ul>
<p>The important thing to keep in mind, is that you don&#8217;t always have to share something that has to do with your particular business.  For Instance, even though my business is Social Media, I found a great 1  minute video on YouTube one day that was about &#8220;Handling Difficult Clients.&#8221;  This is valuable information to my client base even though it has nothing to do with Social Media.  You goal is to give your audience the impression that you are a valuable resource and a good person to get to know.</p>
<p>If you want to come up with some quick ways to figure out what to share, you will want to read my blog on <a href="http://socialvoicemarketing.com/mind-mapping-business-strategies-made-easy/">&#8220;Mind Mapping.&#8221;</a></p>
<p>Please share your ideas on how you find content to share.  And let me know if this opened your eyes to new ideas on blogging.  I would love to hear from you.</p>
]]></content:encoded>
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		<title>How to Drive More YouTube Views With Pinterest</title>
		<link>http://socialvoicemarketing.com/how-to-drive-more-youtube-views-with-pinterest/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=how-to-drive-more-youtube-views-with-pinterest</link>
		<comments>http://socialvoicemarketing.com/how-to-drive-more-youtube-views-with-pinterest/#comments</comments>
		<pubDate>Thu, 31 Jan 2013 13:02:24 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2619</guid>
		<description><![CDATA[Have you thought of integrating your YouTube channel with your Pinterest account?]]></description>
				<content:encoded><![CDATA[<p>By <a title="Posts by Krizia de Verdier" href="http://www.socialmediaexaminer.com/author/kriziamissk/" rel="author">Krizia de Verdier</a><br />
Published January 30, 2013</p>
<p><a href="http://www.socialmediaexaminer.com/category/how-to/" target="_blank"><img title="social media how to" alt="social media how to" src="http://cdn.socialmediaexaminer.com/images/how-to-pose.png" width="190" height="166" /></a>Do you want more people to watch your <a href="http://www.socialmediaexaminer.com/29-tips-to-make-your-video-marketing-easy/" target="_blank">videos</a>?</p>
<p>Have you thought of integrating your <a href="http://www.socialmediaexaminer.com/more-youtube-views-and-subscribers/" target="_blank">YouTube</a> channel with your <a href="http://www.socialmediaexaminer.com/pinterest-for-business/" target="_blank">Pinterest</a> account?</p>
<p>When you <strong>combine the power of YouTube with <a href="http://www.socialmediaexaminer.com/pinterest-guide-business-pages/" target="_blank">Pinterest</a></strong>, you can <strong>boost your business and increase your subscribers</strong>.</p>
<p>In this article, I’m going to show you how to add <a href="http://www.youtube.com/watch?v=FSbS9vFT06E">YouTube videos to Pinterest</a>.</p>
<p>This is a great way to leverage the power of both of these platforms.</p>
<p>And this tactic is easy to do and can easily be outsourced.</p>
<div><img alt="pinterest with videos" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/01/km-pinterest-youtube.png" width="480" height="477" />You don&#8217;t even need to leave Pinterest to view a video.</p>
</div>
<p>&nbsp;</p>
<p>Here are <strong>8 steps to add YouTube videos to Pinterest</strong>:</p>
<h3>#1: Download Google Chrome</h3>
<p>You can pin from any browser, but Google Chrome’s Shareaholic for Pinterest plugin makes pinning a very easy process, because you simply need to <strong>click on the red Pin button and it will automatically fetch all pertinent details from your YouTube channel</strong>.</p>
<p>If you’ve not yet downloaded Google Chrome on your Mac or PC, you can click on this link: <a href="https://www.google.com/intl/en/chrome/browser/" target="_blank">Google Chrome Download</a>.</p>
<p>Here’s the direct link to the free plugin: <a href="https://chrome.google.com/webstore/detail/shareaholic-for-pinterest/kfjkehmceppcpjoaoegdmffmkdhiegmc" target="_blank">Google Chrome’s Shareaholic for Pinterest</a>.</p>
<h3>#2: Make Sure Your YouTube Video is Fully Optimized</h3>
<p>You want to make sure to leverage the traffic that comes from Pinterest; therefore, you’ll want to <strong>fully optimize the YouTube title and description box <em>before</em> you pin your first video</strong>.</p>
<p>Don’t forget to <strong>start any copy you put into your YouTube description box with a URL/link back to your blog</strong>, opt-in page or offer page.</p>
<p>Since that link is active (clickable) and it’s the first thing that viewers see, it’s important to include it.</p>
<div><img alt="optimize youtube videos" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/01/km-optimize-youtube-videos.png" width="450" height="300" />Optimize your YouTube videos before you post them.</p>
</div>
<h3>#3: Make Sure Your YouTube Channel is Optimized and Ready to Take Viewers to Your Opt-in Pages</h3>
<p>Once viewers land on your videos, they may want to know what else you have to share.</p>
<p>If they click on your <a href="http://www.socialmediaexaminer.com/5-ways-to-brand-your-new-youtube-profile/" target="_blank">YouTube profile</a> name, they’ll be taken to your channel’s landing page.</p>
<p>Make sure you<strong> optimize the channel name and description box</strong>,<strong> add a photo of yourself</strong> and that you <strong>list links on the right-hand side of your channel</strong> that take viewers to your opt-in pages.</p>
<div><img alt="optimize youtube channel" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/01/km-optimize-youtube-channel.png" width="450" height="301" />Optimize your YouTube channel.</p>
</div>
<p>These simple steps go a long way in leveraging the traffic you’ll get from Pinterest.</p>
<h3>#4: Select the First YouTube Video You Want to Pin</h3>
<p>Once you’ve downloaded Shareaholic for Pinterest and you’ve made sure your <a href="http://www.socialmediaexaminer.com/3-ways-to-use-youtube-to-drive-traffic-to-your-website/" target="_blank">YouTube channel is ready for traffic</a>, you’ll simply need to go to your YouTube channel, <strong>select the video you want to pin</strong> and use the handy one-click button.</p>
<div><img alt="shareaholic pin button" src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2013/01/km-use-shareholic-pin-button.png" width="450" height="300" />Use the Shareaholic Pin button in the Google Chrome navigation bar to share your video on Pinterest.</p>
<p>To the title to read the rest of <a href="http://www.socialmediaexaminer.com/how-to-use-youtube-to-leverage-pinterest/">&#8220;How to Drive More YouTube Views with Pinterest&#8221;</a></p>
</div>
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		<title>LinkedIn Company Pages</title>
		<link>http://socialvoicemarketing.com/linkedin-company-pages/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=linkedin-company-pages</link>
		<comments>http://socialvoicemarketing.com/linkedin-company-pages/#comments</comments>
		<pubDate>Mon, 07 Jan 2013 17:02:28 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Manage Social Media]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[Insurers Use Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2569</guid>
		<description><![CDATA[The New Company Pages on LinkedIn are almost like having a mini website available for FREE!]]></description>
				<content:encoded><![CDATA[<p><img class="alignleft size-full wp-image-2496" alt="linkedin" src="http://socialvoicemarketing.com/wpbhd/wp-content/uploads/2012/11/linkedin.png" width="64" height="64" />The New Company Pages on LinkedIn are almost like having a mini website available for FREE!  You get a nice banner page similar to a Facebook Timeline Photo, detailed company descriptions, Product Pages, links to your product pages or website.  You can even add a video promoting your products.  Below is a photo of my company page on LinkedIn.   There is a link on the right to my products page.</p>
<p><img class="alignleft size-full wp-image-2572" alt="li company page example png" src="http://socialvoicemarketing.com/wpbhd/wp-content/uploads/2013/01/li-company-page-example-png.png" width="545" height="265" /><br />
When you click on the products link, it takes you to another page.  You can have multiple pages for your products or services.  Below is a sample.  You have a product overview, link to the product/service page on  your website and a short video promoting the product.  I used my iphone and gave a short 53 second commercial promoting this product.</p>
<p><img class="alignleft size-full wp-image-2573" alt="linkedin product example png" src="http://socialvoicemarketing.com/wpbhd/wp-content/uploads/2013/01/li-product-example-png-e1357577876336.png" width="561" height="282" />This is just one more way to promote yourself or your company on LinkedIn.  Many Entrepreneurs think that because they are solo-preneurs they don&#8217;t need a company page.  Why not take advantage of every opportunity to get your name and your company on-line?</p>
<p>One thing you do need to create a page is a company email that has to be associated with your profile.  A gmail or yahoo account will not work.  They want to make sure you are a legitimate business.  For example, my email is cindy@socialvoicemarketing.com.  It&#8217;s the @socialvoicemarketing.com that is important.  If you have a website, you should be able to have a company email that goes along with it.</p>
<p>With a company page, people can follow  your company.  You have the ability to post updates from your business, list job openings, promotions and much more.  Make it a goal to get your LinkedIn Company page completed in the next few weeks.  Take 15 minutes a day and one thing to each time.  It will be complete and ready to go before you know it!  Once it&#8217;s complete, please share it in a comment to this post, so we can start to follow your business!</p>
<p>&nbsp;</p>
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		<title>Top 5 Real Estate Video&#8217;s to Market Your Brand</title>
		<link>http://socialvoicemarketing.com/top-5-real-estate-videos-to-market-your-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=top-5-real-estate-videos-to-market-your-brand</link>
		<comments>http://socialvoicemarketing.com/top-5-real-estate-videos-to-market-your-brand/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 04:40:38 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[Insurers Use Social Media]]></category>
		<category><![CDATA[social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Strategy]]></category>
		<category><![CDATA[Using Video]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2510</guid>
		<description><![CDATA[It’s no secret that home buyers and sellers are consuming video more than almost any other online media channel –]]></description>
				<content:encoded><![CDATA[<div>Published by<a title="View all posts by admin" href="http://blog.kw.com/author/admin/"> Keller Williams</a> on <abbr title="2012-11-30T16:21:36-0500">November 30, 2012</abbr></div>
<p>It’s no secret that home buyers and sellers are consuming video more than almost any other online media channel – a rise that is likely the result of the smartphones which make playing video in the palm of our hands easier than ever. In fact, it’s rare that a small-business owner doesn’t have a video introducing their product or service on the home page of their Website with the goal of gaining more customers, increasing sales and growing their business. And it’s a strategy real estate agents can’t afford to ignore. In fact, just this year, <a href="http://www.emarketer.com/" target="_blank">eMarketer</a>, a leading source and authority on digital marketing, media and commerce, released several compelling stats on smartphone usage</p>
<p><img src="http://blog.kw.com/files/2012/11/ByTheNumbers_Blog.jpg" alt="ByTheNumbers_Blog" width="500" height="459" /></p>
<p>So as you begin to think about your digital marketing efforts in 2013, consider these top 5 real estate videos:</p>
<p>&nbsp;</p>
<p>1. THE “TRAILER”</p>
<p>Make a great first impression with a video about who you are as a real estate agent. Why did you get into real estate? When did you realize you were meant to help people buy and sell homes? What is your value proposition? You might even interview one or two clients about their buying or selling experience. <strong>Barb Dopp</strong>, associate with the Boise (Idaho) market center, does an excellent job of executing this technique with a “meet the team” video on her Website: <a href="http://www.bestboiseidagent.com/" target="_blank">BestBoiseIDAgent.com</a>.</p>
<p>&nbsp;</p>
<p><iframe src="http://www.youtube.com/embed/UN-91m3FK7g?feature=player_embedded" frameborder="0" width="550" height="310"></iframe></p>
<p>2. THE “INFORMATIONAL”</p>
<p>If the “trailer” is key when introducing yourself, the “informational” video is crucial when you want to answer some of those common, but important questions that buyers or sellers have about the way you do business. “Informational” real estate videos might include “Why Choose a Real Estate Agent?” “How We Sell Your Home Faster and for More Money,” or “How to Find Your Next Home on Our Website.” Here’s a great example from <a href="http://www.hellerthehomeseller.com/" target="_blank">Chris Heller of the Heller Real Estate Group in Encinitas, Calif.</a></p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><iframe width="550" height="310" src="http://www.youtube.com/embed/oxu7j9Pd_3o?feature=player_embedded" frameborder="0" allowfullscreen></iframe></p>
<p>3. THE “DATA DRIVEN”</p>
<p>Real estate is a local business – so don’t let the national news fuel your clients’ water-cooler conversations. Each quarter, record a “data driven” video on the state of your local real estate market. Introduce yourself, recap the previous quarter’s numbers and make your expert predictions and projections for the next three months. Remember to explain the meaning behind industry “jargon” and always use the “what’s in it for me?”(WIIFM) mantra. In other words, explain why your perspective matters to them. <strong>Seychelle Van Poole-Engelhar</strong>d, associate with the Dallas Preston Road market center and member of the <a href="http://www.vanpooleproperties.com/index.html" target="_blank">Van Poole Properties Real Estate Team</a> sends out a regular video covering the</p>
<p><iframe width="550" height="310" src="http://www.youtube.com/embed/1gpAeAMBEeo?feature=player_embedded" frameborder="0" allowfullscreen></iframe></p>
<p>4. THE “CHEERLEADER”</p>
<p>What does a happy client plus a video camera equal? A perfect opportunity to capture the “cheerleader.” Video testimonials of satisfied clients are powerful glimpses into your business philosophy. It lets your sphere of influence know that you not only make customer service a top priority, you get the job done!</p>
<p>5. THE “COMMUNITY-CENTRIC”</p>
<p>Your community is ultimately the lifeblood of your business. And it’s important to recognize the unique value it offers its residents. The “community-centric” video can take several forms. First, it can be interviews with local businesses in and around the neighborhood you serve. Or it can be videos of you talking about your favorite park, neighborhood hangout or even promoting an upcoming community event. Tell a brief story and end with a call to action. Finally, the “community-centric” video is your chance to share how you give back to those who give you so much.</p>
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		<title>Keith Riddle&#8217;s SEO Tips for&#8230;</title>
		<link>http://socialvoicemarketing.com/keith-riddles-seo-tips-for/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=keith-riddles-seo-tips-for</link>
		<comments>http://socialvoicemarketing.com/keith-riddles-seo-tips-for/#comments</comments>
		<pubDate>Mon, 03 Dec 2012 04:36:09 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[Content]]></category>
		<category><![CDATA[Real Estate]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2507</guid>
		<description><![CDATA[If you don’t know the ABCs of SEO, it could be costing you significant dollars and cents.]]></description>
				<content:encoded><![CDATA[<h1>Real Estate Agents.</h1>
<div>Published by<a title="View all posts by Keller Williams Realty" href="http://blog.kw.com/author/kellerwilliams/"> Keller Williams Realty</a> on <abbr title="2012-11-28T14:36:12-0500">November 28, 2012</abbr></div>
<p>If you don’t know the ABCs of SEO, it could be costing you significant dollars and cents.</p>
<p>SEO, or search engine optimization, is a strategy to raise organic (non paid) search engine rankings for particular keywords. Search engines such as Google, Bing and Yahoo! Search continually scour the web for content and rank Websites. In order for those search engines to deem your Website important on key phrases that consumers are searching for, such as “Atlanta homes for sale,” you need to take intentional steps to be visible.</p>
<p>&nbsp;</p>
<p><img src="http://blog.kw.com/files/2012/11/Keith-Riddle-SEO-Keller-Williams-Realty.jpg" alt="Keith-Riddle-SEO-Keller-Williams-Realty" width="207" height="230" />“In mid-2007 I realized there wasn’t much competition in Spokane’s (Wash.) Web world. I dove in and saw that the number of Internet leads was going up because Google was ranking me high for the content they were searching for,” says <strong>Keith Riddle, </strong>a seven-year real estate veteran who joined the Keller Williams Spokane market center in 2007 to tap into the team- building synergies. “SEO is vital for real estate agents who want to compete for Internet leads.” He would know. His 11-member team closed $27 million in 2011 and more than $25 million from Jan. – Oct. 2012. “The phones we carry in our pockets are better than the computers we had five years ago. Everyone has access to the Internet everywhere. If you don’t use SEO, your only other option for Web visibility is paid search.”</p>
<p>So where do you start with SEO? Here are Riddle’s Top 10 SEO tips for real estate agents:</p>
<p>&nbsp;</p>
<h4><strong>Tip #1: </strong><strong>Do Your Research</strong></h4>
<p>First, Riddle says, choose the topics you want to be known for. Consider the keywords consumers would likely use when searching for properties in your neighborhood, farm or niche. This is usually some combination of the name of a city and property type, such as “Raleigh golf course homes.”</p>
<h4><strong>Tip #2: Go Long</strong></h4>
<p>Once you’ve determined a broad range of keywords you’d like to rank for, Riddle suggests targeting the long tail keywords, which are the less competitive terms that give you a greater chance to rank higher. “If you go for popular keywords, you are going to be competing with REALTOR.com, Trulia and Zillow,” Riddle says. Use the <a href="http://www.googlekeywordtool.com/">Google Keyword Tool</a> to estimate the number of monthly searches for your desired keywords and keyword phrases. The more searchers there are, the harder it will be to rank high.</p>
<p><img src="http://blog.kw.com/files/2012/11/long-tail-SEO-real-estate-websites.png" alt="long-tail-SEO-real-estate-websites" width="400" height="300" /></p>
<h4><strong>Tip #3: Content Is ‘Ka-Ching’ </strong></h4>
<p>There’s an old adage that says, “Content is king” and Riddle says that is never truer than in the SEO world. Over time, writing keyword-rich, informative content and producing YouTube videos tagged with your chosen keywords will put you closer to the top of popular search engines.</p>
<p>“Commit to writing a blog post or recording a video once a week. Over a period of 40 or 50 weeks, you’ll have so much content that your Website will become a resource. Every person reading your blog may not be looking for a home, but you are raising awareness for your real estate brand and you will likely generate leads.”</p>
<h4><strong>Tip #4: Fresh is Best</strong></h4>
<p>Google has made several updates to their search algorithm in recent years. One of those is the Freshness Update helps consumers find the most recent and relevant content based on their search query. What does this mean for you? Find ways to incorporate new content on your Website and post to your blog regularly.</p>
<h4><strong>Tip #5: Don’t Overdo It</strong></h4>
<p>It’s important to maintain the right balance between just enough and too many keywords. You’ll get far more traffic if you write about what you know in the language used by the consumer you want to do business with.</p>
<h4><strong>Tip #6: Use Media</strong></h4>
<p>Blended search results, also known as universal search, include images, video, news and blog posts. On your Webpages and in every blog post, include at least one piece of media. Name images using your chosen keywords and embed videos directly onto your blog post or Webpage.</p>
<p>&nbsp;</p>
<h4><strong>Tip #7: Leverage is an Option</strong></h4>
<p>Don’t have time to undertake this task on your own? Outsource it. Riddle says agents can expect to pay about $500 a month for a virtual assistant or college student looking for some extra cash. Leverage is a smart move for busy real estate agents who are already selling plenty of houses and want to build a team to drive more revenue.</p>
<p>&nbsp;</p>
<h4><strong>Tip #8: Obtain Inbound Links </strong></h4>
<p>“Inbound links are like a bunch of people pointing their finger to your Website,” Riddle says. “If someone posts a link to your blog on their Facebook account, that’s valuable. So are links from your chamber of commerce, homebuilder association or local news station. If you have all those sites pointing to you, it tells the search engines your site must be important.”</p>
<p><img src="http://blog.kw.com/files/2012/11/inbound-links-real-estate-keller-williams.jpg" alt="inbound-links-real-estate-keller-williams" width="300" height="200" /></p>
<h4><strong>Tip #9: Know Your Numbers</strong></h4>
<p>Agents should be looking at reports that show where their Websites are ranked on Google for specific phrases each month, tracking the data and then making decisions about content and keyword strategy based on the results.</p>
<h4><strong>Tip #10: Just Start</strong></h4>
<p>Many people get frustrated and give up on SEO tactics. Know that it may take three months to start ranking on your keywords and it may take longer than that to see the fruit of leads. But you won’t get there until you start.</p>
<blockquote><p>For all the books and seminars about SEO and blogging, still relatively few agents actually develop content consistently,” Riddle says. “If you are purposeful about it, you can rank high in the search engines for your specialty and start generating more leads.”</p></blockquote>
<p>&nbsp;</p>
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		<title>Blogging Success&#8230;</title>
		<link>http://socialvoicemarketing.com/blogging-success/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=blogging-success</link>
		<comments>http://socialvoicemarketing.com/blogging-success/#comments</comments>
		<pubDate>Fri, 30 Nov 2012 13:12:46 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Article]]></category>
		<category><![CDATA[Blogging]]></category>
		<category><![CDATA[Manage Social Media]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
		<category><![CDATA[Content Creation]]></category>
		<category><![CDATA[social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Media Planning]]></category>
		<category><![CDATA[Social Media Strategy]]></category>

		<guid isPermaLink="false">http://socialvoicemarketing.com/?p=2503</guid>
		<description><![CDATA[Do you want to drive more traffic to your website?  Would you like to create content that people would go crazy for?]]></description>
				<content:encoded><![CDATA[<h1>How to Create Content People Love</h1>
<p>By <a title="Posts by Michael Stelzner" href="http://www.socialmediaexaminer.com/author/mike-stelzner/" rel="author">Michael Stelzner</a><br />
Published November 30, 2012</p>
<div></div>
<p><a href="http://www.socialmediaexaminer.com/category/podcast-episodes/"><img title="http://cdn.socialmediaexaminer.com/images/scout-podcast2.png" src="http://cdn.socialmediaexaminer.com/images/scout-podcast2.png?9d7bd4" alt="" width="141" height="193" /></a>Do you want to drive more traffic to your website?</p>
<p>Would you like to create content that people would go crazy for?</p>
<p>To learn the secrets of attention-grabbing blog posts that generate traffic, I interview Michael Hyatt for this episode of the <a href="http://www.socialmediaexaminer.com/category/podcast-episodes/" target="_blank">Social Media Marketing podcast</a>.</p>
<h3>More About This Show</h3>
<p><img src="http://cdn.socialmediaexaminer.com/images/socialmediamarketing-michaelstelzner.jpg?9d7bd4" alt="Social Media Marketing Podcast w/ Michael Stelzner" width="300" height="300" />The Social Media Marketing podcast is a show from Social Media Examiner.</p>
<p>It’s designed to help busy marketers and business owners discover what works with social media marketing.</p>
<p>The show format is on-demand talk radio (also known as podcasting).</p>
<p>In this episode, I interview <a href="http://michaelhyatt.com/" target="_blank">Michael Hyatt</a>, author of <em><a href="http://www.amazon.com/exec/obidos/ASIN/159555503X/fwis-20" target="_blank">Platform: Get Noticed in a Noisy World</a></em>, former CEO of <a href="http://www.thomasnelson.com/" target="_blank">Thomas Nelson Publishers</a>, and the host of the <a href="http://michaelhyatt.com/thisisyourlife" target="_blank">This Is Your Life</a> podcast.</p>
<p>Michael shares his experiences as a successful blogger and content creator.</p>
<p>You’ll learn why headlines and photos are the most attention-grabbing aspects of your articles.</p>
<p>Share your feedback, read the show notes and get the links mentioned in this episode below!</p>
<h3>Listen Now</h3>
<p>Podcast: <a title="Play in new window" href="http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-017-12-11-30.mp3" rel="nofollow" target="_blank">Play in new window</a> | <a title="Download" href="http://traffic.libsyn.com/socialmediamarketing/SocialMediaMarketing-017-12-11-30.mp3" rel="nofollow">Download</a></p>
<p><em>You can also subscribe via <a href="http://itunes.apple.com/us/podcast/social-media-marketing-podcast/id549899114">iTunes</a>, <a href="http://feeds.feedburner.com/SocialMediaMarketingFeed">RSS</a>, <a href="http://stitcher.com/s?fid=26782">Stitcher</a> or <a href="http://us.blackberry.com/apps/blackberry-apps/podcast.html">Blackberry</a>.</em></p>
<p>Here are some of the things you’ll discover in this show:</p>
<h3>Content Creation</h3>
<div><img src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2012/11/ms-michael-hyatt.jpg?9d7bd4" alt="michael hyatt" width="144" height="144" />Michael Hyatt</p>
</div>
<p>Michael tells the story of when he first started blogging in 2004. He was the CEO at <a href="http://www.thomasnelson.com/" target="_blank">Thomas Nelson</a> and saw blogging as a means to communicate with his own employees. It was a way to be innovative, rather than sending out standard email newsletters.</p>
<p>It wasn’t until someone suggested opening it up to the public that he thought it was a cool idea and maybe could <a href="http://michaelhyatt.com/archives" target="_blank">become an archive</a> for his best thinking.</p>
<p><em>Listen to the show to hear about Michael’s blogging schedule when he first started.</em></p>
<p><strong>What evergreen content brings to your website</strong></p>
<p><strong></strong><a href="http://michaelhyatt.com/" target="_blank">Michael’s blog</a> today averages around 300-400 blog comments a day. Michael explains that about half of his traffic comes from older posts. These include posts that he wrote 2-3 years ago that still get a huge amount of comments today.</p>
<p>Michael shares how he promotes his older posts. One of the tactics he uses is to bulk upload and schedule tweets in <a href="https://www.socialoomph.com/" target="_blank">SocialOomph</a> for older articles such as this one:</p>
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<div><a href="https://twitter.com/MichaelHyatt" data-screen-name="MichaelHyatt"> <img src="https://si0.twimg.com/profile_images/1145396600/256x256-Avatar_normal.jpg" alt="" />Michael Hyatt</a></p>
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<p><a href="https://twitter.com/MichaelHyatt" data-screen-name="MichaelHyatt">@<strong>MichaelHyatt</strong> </a></div>
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<p>Our words carry enormous weight. More than we sometimes think. &#8220;How Our Words Impact Others.&#8221; <a title="http://mhyatt.us/gIC8Vn" href="http://t.co/9t33MHfl">mhyatt.us/gIC8Vn</a></p>
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<div><a href="https://twitter.com/MichaelHyatt/statuses/269983441800552448"> 17 Nov 12 </a></p>
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<p>Michael had the idea from when he was working in the book publishing world. Publishers have two types of books: new books (newly published or yet to be released) and a backlist (an archive of content). For large publishing companies such as Thomas Nelson, 50-60% of their revenue can come from their backlist.</p>
<p>Most bloggers don’t have a strategy for this. They write it, it disappears and then it’s gone forever.</p>
<p><em>Listen to the show to find out Michael’s secret for keeping his older blog posts up to date and continuing to drive more traffic.</em></p>
<p><strong>How to write killer blog posts</strong></p>
<p>Over time Michael has written about 1,400 posts. You’ll learn how he tries to start from the reader’s perspective and frame everything in terms of his or her needs. Somebody once said, “People are tuned into WIIFM (Whats In It For Me).”</p>
<p>You have to write from this particular viewpoint if you’re going to be successful. Look at what other people’s hopes, fears, frustrations and obstacles are. And don’t assume that everybody knows what you know.</p>
<p>Michael talks about how a lot of his <a href="http://michaelhyatt.com/search-results?cx=015375846187219961960%3Aydxquk5wis8&amp;cof=FORID%3A10%3B+NB%3A1%3B&amp;ie=UTF-8&amp;q=how+to&amp;submit=Search" target="_blank">how-to</a> articles stem from what he needs to find out and then he documents the process for his readers. These articles bring him a ton of traffic every day.</p>
<div><img src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2012/11/ck-fix-for-wireless-connection-problems.png?9d7bd4" alt="fix for wireless connection problems" width="480" height="380" />This article still brings Michael a huge amount of traffic today.</p>
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<p><em>Listen to the show to learn why the how-to articles have been the most successful for Michael.</em></p>
<p><strong>Topics to write about</strong></p>
<p>Michael explains how he uses “intentional leadership” as a filter for content on his website. He shares how he might look at a current event and reframe it into a leadership lesson.</p>
<p>You’ll also learn how to decide what to publish on your site and how to stay focused on being good at what you do.</p>
<p><em>Listen to the show to find out why giving away your best stuff is endlessly rewarding.</em></p>
<p><strong>Creating successful blog article headlines</strong></p>
<p>Michael explains the difference between a good headline and a bad headline. <a href="http://www.socialmediaexaminer.com/how-to-create-headlines-that-go-viral-with-social-media/" target="_blank">A good headline</a> is one that prompts the reader to read the rest of the article. Most people simply scan headlines and do not actually read the article.</p>
<p>He explains that he has about 200 different blogs that he subscribes to via <a href="http://en.wikipedia.org/wiki/RSS" target="_blank">RSS</a>. He scans the headlines every morning and if the headline doesn’t grab his attention, he doesn’t read any further.</p>
<div><img src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2012/11/ms-michael-hyatt-blog-in-google-reader.png?9d7bd4" alt="michael hyatt blog in google reader" width="480" height="300" />Good blog titles stand out in RSS feeds such as Google Reader.</p>
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<p>You have a few seconds to grab people’s attention. The headline has to be relevant, target a need and create intrigue, so it makes the scanning reader stop and read further. And the headline has to tell people what the article is about.</p>
<p>His advice to bloggers is to get proficient at copywriting. You can read books on copywriting or take a course.</p>
<p><em>Listen to the show to hear how David Garfinkel’s book </em>Advertising Headlines That Make You Rich<em> can get your creative juices flowing.</em></p>
<p><strong>How to use photos in blog posts</strong></p>
<p>Michael explains that he uses photography for the same reason that magazines and newspapers use them. It’s another way to stop prospective readers and pull them into your content.</p>
<p>Most of us are pretty visually oriented and we comprehend images much faster than text. We establish the relevancy of the article with the right image.</p>
<p>Michael gets all of his images from <a href="http://www.istockphoto.com/" target="_blank">iStockphoto</a>. He also says you can go to <a href="http://www.flickr.com/" target="_blank">Flickr</a> and other services out there. It helps to use a service with a database that enables you to search by keywords and get what you need quickly.</p>
<div><img src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2012/11/ms-michael-hyatt-blog-post.png?9d7bd4" alt="michael hyatt blog post" width="480" height="594" />Make the effort to find a good photo for your blog content.</p>
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<p>On average Michael spends 10-20 minutes per blog post to find the right photo. You’ll hear why he rejects photos that are cliché.</p>
<p><em>Listen to the show to hear why Michael uses photos that reflect the diversity of his audience in his blog posts. </em></p>
<p><strong>How to structure your blog posts</strong></p>
<p>As a blogger, Michael sees himself as having the privilege of leading important conversations. He is not there to pontificate or teach primarily, but to start a conversation and get the ball rolling. The idea is for the conversation to continue in the comments area and his blog community.</p>
<p>Michael gets the conversation started by always ending his blog posts with an open-ended question that invites participation. He says as a blogger, his aim is not only to get people talking with him, but talking to one another.</p>
<p>Michael shares the strategy behind answering the first 10-15 comments on each blog post. He also has a group of <a href="http://michaelhyatt.com/our-community-leaders" target="_blank">community leaders</a> to help monitor the conversation. He shares how his community leaders are co-hosts who steer people to resources that answer their questions in more detail and greater depth. Also, he has found that asking a second question draws people out.</p>
<div><img src="http://cdn.socialmediaexaminer.com/wp-content/uploads/2012/11/ms-michael-hyatt-comments.png?9d7bd4" alt="comments" width="480" height="562" />Michael Hyatt makes sure the conversation continues in the comments section.</p>
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<p>Michael uses <a href="http://disqus.com/" target="_blank">Disqus</a> to monitor his comment area and finds that being present helps</p>
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<p>To Read more about content<a href="http://www.socialmediaexaminer.com/blogging-success-how-to-create-content-people-love/#more-28806"> click here </a></p>
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		<title>Video Revolution 2.0</title>
		<link>http://socialvoicemarketing.com/video-revolution-2-0/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=video-revolution-2-0</link>
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		<pubDate>Thu, 29 Nov 2012 03:25:55 +0000</pubDate>
		<dc:creator>Cindy</dc:creator>
				<category><![CDATA[Manage Social Media]]></category>
		<category><![CDATA[Social Media for Sm Bus]]></category>
		<category><![CDATA[Social Media in Real Estate]]></category>
		<category><![CDATA[Social Media Mrkting Plans]]></category>
		<category><![CDATA[Video]]></category>
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		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[Conquering Social Media]]></category>
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		<category><![CDATA[Using Video]]></category>

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		<description><![CDATA[My friend, James Wedmore, is by far, the best person you can find to teach about creating and ranking videos on YouTube. ]]></description>
				<content:encoded><![CDATA[<div id="attachment_1928" class="wp-caption alignleft" style="width: 272px"><img class="size-full wp-image-1928" title="Youtube Logo" src="http://socialvoicemarketing.com/wpbhd/wp-content/uploads/2012/03/Youtube-Logo.jpg" alt="" width="262" height="142" /><p class="wp-caption-text">YouTube for Video Marketing Success</p></div>
<p>My friend, James Wedmore, is by far, the best person you can find to teach about creating and ranking videos on YouTube. If you are interested in learning more about his program after you view this video, just go to my &#8220;Products&#8221; Tab and click on VTA. He always over-delivers.</p>
<p><iframe src="http://www.youtube.com/embed/0LTPTt1wT3Y" frameborder="0" width="560" height="315"></iframe></p>
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